Ecommerce Marketing Automation Services

Automate Your Processes, Capture Leads and Convert Them Into Sales

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Not using marketing automation for e-commerce requires you to do a lot of hard work manually. This puts you at a huge disadvantage and limits the growth of your business. Our ecommerce marketing automation services are designed to help you automate all your processes and increase sales by up to 300%. 

We, at WebChanakya, understand that the goal is to improve the quality of communication between the company and its customers. Our services help businesses with effective email sequence, social media, content strategy, and customer relationship management through automated processes.  

What's Included in WebChanakya's Marketing Automation Services?

 

  • Platform Evaluation
  • Platform Set Up & Support  
  • Platform Integration
  • Automation Management 
eCommerce Marketing Automation Services

Platform Evaluation

We evaluate your current platform and provide a detailed report of the pros, cons, and best practices to help you make an informed decision on which solution is right for you. We can also assist with implementation if needed.

Platform Set Up & Support

Our team will work with you to set up your new platform in accordance with your business needs. We’ll be there every step of the way to ensure that everything goes smoothly. With the support of our expert team, we’ll guide you through any issues that may arise.

 

Platform Integration

A marketing software usually integrates with all major platforms including Shopify, BigCommerce, Magento, WooCommerce, OpenCart, PrestaShop, Volusion, Marketo, HubSpot, MailChimp, Google Analytics, Facebook Ads, Twitter Ads, Instagram Ads, Pinterest Ads, Bing Ads, etc.

Automation Management

We manage all aspects of marketing automation from lead scoring to email automation to social media management. Our team has years of experience working with various platforms, so we know what works and what doesn't. We'll take care of it all! 

Our Marketing Automation Process

Planning

 

  • Online Research
  • Keyword Research
  • Online Surveys
  • Social Media Listening
  • Buzz Monitoring

Lead Generation

 

  • Search Engine Optimization
  • PPC Advertising
  • Google Shopping
  • Social Media Advertising
  • Email Marketing
wc ppc execution process

Lead Management

 

  • Follow-Up
  • Content Management
  • Lead Scoring
  • Lead Nurturing
  • Loyalty Programs

Sales Closure

 

  • Ecommerce Tracking
  • Shopping Carts
  • Conversion Optimization
  • Abandoned Cart Mails
  • Retargeting
wc ppc evaluation process

What are Common Automation Features? 

  • Email Automation

  • Landing Page Building/Optimization

  • Sales Notifications

  • Lead Lifecycle Management

  • Lead Nurturing

  • Dynamic Form Builder

  • CRM Integration & Reporting 

  • Dynamic Lists/Segmentation

  • Tool Integration

  • Social Media Management

  • End-to-End Reporting & Analytics

  • Campaign Optimization

    How does Automation help my Ecommerce Store? 

     

    The ability to target a specific audience.

    It allows you to send messages to an individual that has a specific interest in a product or service. In turn, you can save money by using your budget on more effective and efficient ways to reach your potential customer data.


    The ability to measure campaigns.

    Because it is automated, it allows you to track and analyze which campaigns work best. You can also measure which customers bought the most products or services through your website.


    The ability to personalize your campaigns.

    Automation allows you to build a relationship with your customers and provide a better customer experience by giving them more individualized information. It is one way of taking care of your customers by letting them know you care about their interests and providing them with relevant, personalized content.


    Increased efficiency.

    It allows you to spend less time doing tasks manually and more time doing what matters: growing your business. Automation provides the tools for you to automate and scale your processes. You can use tools such as email automation, social media automation, landing page creation, and webinar management to automate and scale your marketing efforts.


    Reduced costs.

    It allows you to cut the cost of manual processes by automating them. For example, you could create a series of emails that you send out monthly to new customers based on their subscription status. You can send out hundreds of these messages in a few clicks. You could also build an automated follow up process to encourage customers to re-activate their subscriptions.


    Simplified operations.

    It allows you to streamline many manual processes into one platform. This way, you can avoid redundancy and focus on the most important tasks. If you’re able to build automated processes around your entire business, you can save a lot of time and reduce the risk of human error on your online store.


    Enhanced customer experience.

    It gives you the opportunity to deliver relevant, personalized content to your existing customer(s). When done correctly, you can engage your customer and give them a great user experience. In turn, you can increase your customer satisfaction and loyalty and build a better relationship with your customers.

    Get in Touch

    🚀 GROWTH IS EASY WITH webChanakya 

    • Human-Centric marketing approach

    • Pool of experienced digital marketers

    • Dedicated account manager for all projects

    • Scalable Marketing Framework

    Don't know where to begin?

    Book Your Free Discovery Call

    What Marketing Automation is NOT?

    It is Not Spammy Email Marketing

    It is Not a Tool with a Singular Function

    It is Not a “Set it and Forget it” Solution

    Our Ecommerce Marketing Automation Best Practices

    In order to succeed in Ecommerce Marketing Automation, you need to follow best practices. These are practices that have been shown to work effectively with the tools available today. Here are a few tips for you to consider when you get started.

    Use the Right Platform

    The right platform is essential to the success of your marketing automation strategy. With so many platforms out there, you need to carefully evaluate each one before making a final decision. You may also want to consider using a managed service provider that can assist with the set-up and maintenance of your marketing automation platform.

    Implement a single integration point

    With all the different tools and platforms available for Ecommerce Marketing Automation, having multiple integration points is a sure way to slow down your work. It’s best to implement one single integration point that will handle all of your promotion activities. That way, you will save time and have less work to do.

    Consider your target audience

    It’s important to understand who your target audience is and what they care about. What do they like to buy? Are they willing to pay for something? What kind of information do they want? There’s a lot to consider.

    Don’t overload your users

    It’s important to be smart about how you approach your user. The more information you ask them to provide, the more they will likely complain. Keep things simple and stick to just a few questions. Don’t ask them to fill out long forms. This will create too much friction for your users.

    Test, test, test!

    Testing is crucial to the success of any marketing campaign. Testing allows you to see if your message is getting through to your audience. It helps you determine whether your content is working as intended. If not, you can quickly adjust your strategies and tactics until you find the perfect combination.

    Measure results

    Measuring your results is another important part of your Ecommerce Marketing Strategy. Without measuring your results, it’s hard to tell if your campaigns are working. You need to track your metrics and measure the effectiveness of your campaigns over time.

    How do we Maximize your Marketing Automation Success? 

    Ecommerce marketing automation is the use of software and automation to manage the selling process online. This means that there’s less work to do on your part, which makes the whole thing easier and faster.

    Here at WebChanakya, we pride ourselves on the depth of our team, quality of our services, and our commitment to customer satisfaction. We are committed to providing solutions that exceed our client’s expectations.

    Make the most of email marketing.
    Email is a great way to reach people on a regular basis. However, it is important to set up your email strategy so that it reaches the right audience. For instance, if your company sells to real estate agents, you want to ensure your emails are reaching only real estate agents. This will help you to build trust with your contacts and improve open rates.
    Know how to create the right message
    Whether you are using email, text, or social media, there is a right message for each platform. If you send messages too frequently, they may come across as spammy, and your followers may unsubscribe from your email list. On the other hand, sending a few messages at a time will keep your contacts interested and motivated to interact with you.
    Know your options for content
    Most people enjoy interacting with a brand on social media, so your social media posts should be engaging, useful, and shareable. Use infographics and polls to encourage your followers to engage with your brand.
    Create a personalized experience.
    Personalized content is effective for building relationships between your brand and its customers. Your emails should contain personalized subject lines and personalized content based on a customer's personal information.
    Set up automated processes.
    Automated processes are one of the best ways to grow your email list and provide personalized experiences to your subscribers. Most email automation software programs include this feature, so be sure to check the features when considering a new program.
    Measure your results.
    Measuring your results is another essential part of your Ecommerce marketing strategy. Without measuring your results it’s hard for you to know if your campaigns are working effectively. You need to track all your metrics and measure the effectiveness of your campaigns over time in order to make adjustments where necessary.

    Why Choose WebChanakya for My Marketing Automation Needs?

    WebChanakya is your partner in ecommerce marketing automation. Our mission is to provide you with solutions that are easy to implement, effective, and that drive business growth. 

    With ecommerce automation in place, you will be able to deliver targeted content to your customers, automate repetitive tasks, and track performance metrics. With our extensive expertise, we’ve built solutions that work. Here is why WebChanakya is your go-to agency for ecommerce marketing automation:

     

    1. We've been handling ecommerce business in digital space for years.
    2. Our team consists of ecommerce experts who have successfully implemented, managed, and scaled many successful ecommerce marketing automation software.
    3. We use both traditional and modern technologies to help you optimize your ecommerce platform efforts and grow your business.
    4. We are always focused on your success and will work with you to implement a customized strategy that works best for you.
    5. We are not a one-size-fits-all ecommerce solution provider. We listen to your needs and come up with a custom strategy.
    6. We offer ongoing support and services to keep your systems running smoothly.
    Get in Touch

    🚀 GROWTH IS EASY WITH webChanakya 

    • Human-Centric marketing approach

    • Pool of experienced digital marketers

    • Dedicated account manager for all projects

    • Scalable Marketing Framework

    Don't know where to begin?

    Book Your Free Discovery Call
     

    Frequently Asked Questions

    Ecommerce Marketing Automation FAQs
    1What is marketing automation?
    It is a process of using software to automate marketing tasks such as nurturing prospective buyers, scheduling automated email campaigns, and managing social media.When used correctly, it helps businesses save time and money, which ultimately leads to more sales.
    2What types of marketing automation are available?
    It offers several solutions, including automation software, content automation platforms, and marketing automation platforms.Marketing automation tools are a product or solution that automates specific marketing tasks.Content automation platforms take a much broader approach to automation. They offer functionality and other functions to help grow a company’s online presence.Marketing automation software integrates various tools to help businesses automate processes and make them available through a single interface.
    3What is email marketing automation?
    It is an effective tool for sending personalized emails based on customer behavior, to increase customer retention.
    4How does email marketing differ from regular email?
    Regular emails are sent to everyone on your list. It is sent only those people who meet certain criteria.
    5Why should I use email campaigns?
    You can send targeted messages, product catalogues, product recommendations, to customers at any time, even when they aren't actively shopping.
    6How can email automation increase my ROI?
    By segmenting your lists, you can send highly relevant messages to each individual subscribe and your potential new customer. You'll also be able to send messages at times when your subscribers are most receptive to receiving them. Abandoned cart email sequences get more than 15% loyal customers. Get started today with our marketing automation solution!