Ecommerce Social Media Marketing
It's not just about selling your products. It's about building relationships with people.
It’s no secret that social media usage has grown tremendously these days. According to research, 72% of internet users use social platforms to get more information about an ecommerce brand and 66% use these platforms to research about the products they want to purchase. This means that if you don’t market yourself on social media, you are missing out on reaching millions of people.
The power of social media presence is more than just getting likes and followers. It's about engaging customers and growing the following. Our approach involves making your brand stay on top of customer's minds, increase awareness, customer trust, loyalty and referrals. Our decade of experience in social media marketing will help increase traffic to your website, increase conversions, and make a lasting impression on potential customers.
It is not surprising that social media has made its way to ecommerce and the world of online shopping.
What do our Social Media Marketing Services include?
- Developing a Social Media Strategy for your Brand
- Social Media Listening and Researching
- Building a Content Strategy
- Planning the Social Media Calendar
- Creating Engaging Campaigns
- Creating Graphic and Audio-Visual Content
- Creating Contest and Sales Campaign for wider reach
- Measuring Your Social ROI
- Online Reputation Management
Drive Results with our SMM Services
Social Media Marketing
Our team of social media experts understand the importance of having a strong brand presence online. Our efforts are integrated towards connecting with the target audience, building brand trust and increasing loyal customers. The more a brand engages and interacts with their audience, the more they are likely to remember the product. This leads to increased sales and repeat purchases.
Brand Management
WebChanakya helps brands engage with followers, which in turn helps build brand awareness and make businesses more visible online. Our approach to building brands includes using promotional strategies that drive traffic to the ecommerce store, convert them into customers, and retain them post-purchase. Our Ecommerce marketing is focused on achieving maximum conversions and maximizing ROI.
Social Media Advertising
Social Media Advertising is a powerful and effective way to market your products. Right from setting up the Facebook Ad Account to running ad campaigns in Facebook and Instagram respectively, our team has the expertise required to generate maximum ROI from ad campaigns. We analyze, monitor & scale the campaigns to increase conversions. These advertising campaigns set up will help shoot up sales by engaging and encouraging potential buyers to purchase products online.
Online Reputation Management
More than 50% of the people check reviews and ratings of a product when purchasing online. Reputation can make or break an online store. We help brands build and maintain a positive reputation and trust in order to ensure that customers make good purchases. Our reputation management services protects business against negative reviews and monitor the discussion going around about the ecommerce store.
Content Writing
Offering valuable content creates an opportunity for potential buyers to share message with their social media followers and drive traffic back to the website. We create blog posts, images, memes, infographics, videos, presentations, web copy, and so on to continuously engage audience, drive traffic to the store and in turn increase conversions.
Video Production
Video content allows the consumer to see a product, its information, its use and other details before making a purchase decision. From video ads to instructional videos, to product demos, to how-to videos, we create videos that are not only engaging but help users make an informed decision.
WebChanakya's Social Media Marketing Process
Goals
- Awareness
- Leads
- Sales
- Customer
- Product
- Marketing
Platforms
- YouTube
- TikTok
- And Others
Implement
- Visual Branding
- Calendar Planning
- Content Creation
- Hashtags
- Publishing
- Scheduling
Measure
- Measure
- Analyze
- Identifying gaps
- Reporting
- Meeting
Why Social Media is crucial for Ecommerce Marketing
Drive Results with Strong Online Presence
Top 6 Social Media Channels for Ecommerce Marketing
How Can A Social Media Marketing Campaign Help My Online Store?
It Helps Build Brand Awareness
With nearly 2 billion monthly active users and 600 million daily active users on Facebook alone, there’s no excuse not to have a presence on social media platforms. The more consumers see and interact with your brand, the more likely they are to associate your brand with a specific category of products, and experiences.
It Helps Build Relationships with Influencers
Ecommerce Marketing Strategy today is all about influencers promoting a brand's product. Building relations with influencers is a great way to gain credibility and increase sales. It helps you to create authentic connections with your customers by allowing you to tap into their networks and gain access to their followers.
Your Store can Sell Products Directly on Social Networks
If you sell physical goods, social channels allow you to sell your products directly to your fans and followers. Setting up Facebook Shop & Instagram Shop will help increase direct sales.
It Maximizes Your Conversions
The best thing about having an online presence is that it gives you the opportunity to be in direct contact with your customers. By responding to comments and questions, you can build relationship with your customers and encourage them to purchase products and become brand advocates.
You Witness Improved SEO Rankings
According to research, social media activities can have a direct impact on search engine optimization (SEO). In particular, Google says social signals can play a large role in determining how a website ranks on a SERP (Search Engine Results Page). The more people talk about your brand and its products online, the better the website will rank on SERP.
A Platform for Better Customer Service
Social channels provide a platform where businesses can respond to customer complaints and concerns quickly and easily. Customers appreciate being able to communicate with companies via social networks rather than having to call or email.
It Helps Optimize Campaigns through Social Listening
Using social listening, businesses can monitor conversations happening across multiple social channels. This lets brands know what people are saying about your company, competitors, and industry.
These insights become the base to make inform decisions about how to market to the target audience. For example, brands might decide to change the current strategy based on what people are saying about them on Twitter.
🚀 Growth Is Easy With webChanakya
Human-Centric marketing approach
Pool of experienced digital marketers
Dedicated account manager for all projects
Scalable Marketing Framework
Don't know where to begin?
Importance of Social Media Marketing Strategy for Ecommerce
The more likes and comments a brand's profiles receive, the more likely they are to attract new visitors.
The higher the engagement and engagement rate, the more popular the page is.
This shows how many people have seen the post and how many people are interested in it.
It’s important to have a good community of followers. Sharing social proofs helps gain trust.
The more authoritative the brand pages are, the better they are for search engines like Google and Bing.
A good social strategy will attract potential buyers who are interested in buying the product or take specific actions after viewing the page.
By engaging with the followers on a regular basis, brands can maintain and build relationships with them.
Businesses can use the different platforms to show your expertise, promote themselves and create a positive reputation.
People pay attention to brands who are genuinely solving problems of their customers rather than just selling products.
Do I Need To Hire An Ecommerce Social Media Marketing Agency?
If you are an online business owner, you are aware of the importance of ecommerce social media marketing. The fact is, ecommerce social platforms have evolved to become one of the most powerful tools for getting your business in front of your target customers. With the explosion of social platforms, your customers now have the power to instantly find out more about your products and services. They can make instant buying decisions, comment on your products, ask for details, and even share their experience with friends. Here are the major benefits of hiring an ecommerce agency.
The more people share your content, the more traffic they'll send to your site, and therefore, the more likely your site will rank high in Google. In fact, some experts say that social channel signals could even make up 10% of what determines where you rank. So, if you want to increase your chances of being seen and heard, you'll need to start sharing.
And if you're looking to build a stronger online presence, you'll want to make sure that you're engaging with followers. The goal here is to make followers feel like part of your team. If someone asks a question, help answer it. If someone mentions a product, offer support. And don’t forget to thank your followers for the feedback they leave for your brand. Accordingly, when you do engage, be genuine and helpful.
A full-service ecommerce marketing agency can help you to reach a wider audience of potential buyers and convert your visitors into actual buyers.
Why Choose WebChanakya as your Social Media Marketing Agency?
WebChanakya has a team of qualified professionals in all aspects of Social Media Marketing. From Ecommerce SEO to Content Marketing to , our professionals have the expertise and skills to deliver high quality services to clients across the globe.
Our ecommerce services and ecommerce social media marketing plans will not only generate high quality traffic from social and digital platforms but also ensures that your online store gets maximum sales and increases ROI.
Expertise and Experience in Ecommerce Marketing
Our team has a hands-on experience in different verticals of the ecommerce business. We have marketing experts in Facebook, Instagram, Twitter, YouTube, LinkedIn, and many more. Our expertise lies in creating and managing large-scale campaigns.
Focus on Quality and Efficacy
Our goal is to exceed the expectations of our clients and deliver the best possible solutions. We closely work with clients to determine their unique requirements and develop a strategy to ensure that they achieve their objectives. Our expertise lies in creating digital solutions and innovative campaigns.
Dedicated Support Team
We have a dedicated team who always stays updated and aware of the latest trends on different platforms. Our team includes passionate professionals who can help you manage your presence and drive revenue growth.
Flexibility
We understand that not everyone has the same needs. That’s why we provide flexibility to our clients regarding customization and implementation of strategies that best match your business goals.
Increased ROI
Our team has an incredible understanding of customer behavior and how to drive customer engagement. We work with you to set realistic expectations and milestones. We can create custom strategies that are aligned with your brand and give you the best ROI.
🚀 Growth Is Easy With webChanakya
Human-Centric marketing approach
Pool of experienced digital marketers
Dedicated account manager for all projects
Scalable Marketing Framework
Don't know where to begin?
Frequently Asked Questions
Social Media Marketing FAQs
The role of social media in ecommerce marketing is now more important than ever. In this digital age, customers are increasingly turning to digital platforms for purchasing items, researching products and services, and engaging with brands. Social media platforms are one of the best channels to engage with and build your audience.
With social media becoming one of the most influential digital marketing channels in ecommerce, businesses are using this platform to build their online presence, reach out to new customers, and communicate with their loyal customers.
Social media marketing is an essential tool for businesses that want to successfully drive sales for their ecommerce products and services. For example, businesses can use social media to drive traffic to their online store, target specific audiences and increase brand awareness, and showcase products and services. Additionally, social media allows businesses to have personalized conversations with their customers, which can increase engagement and help build relationships.
Finally, businesses can also use social media as a CRM tool. This means they can monitor conversations and track online trends associated with their brand, product, or service to better understand their customers and develop better strategies for their campaigns.
Overall, social media has become an important part of ecommerce marketing. With the right strategies and techniques, businesses can leverage social media channels more effectively in order to reach new customers, increase brand awareness and conversions, and build strong relationships with their customers.
• Reach – How many people did you reach through your campaign?
• Engagement – Did your followers respond to your posts?
• Conversions – Did your followers buy something from your website after following your social accounts?