Influencer Marketing for Ecommerce
Gain exposure, reach a wider audience, and encourage new customers to purchase your products.
The power of influencer marketing for ecommerce is huge! Influencers are a great way to build trust, increase traffic, and help you drive sales because of their credibility. Influencer marketing provides a great opportunity for ecommerce stores to reach potential customers and get them interested in their products.
With more people buying products online, it is necessary to get these potential customers to make a purchase. WebChanakya understands how Influencer marketing for ecommerce helps you sell more products and drive more traffic to your site. Our influencer marketing services are designed to help you build brand awareness and increase sales by leveraging the power of social media influencer marketing.
WebChanakya's Process of Influencer Marketing
Industry Research
A thorough analysis will identify the most promising social platforms for your brand and the most important influencers in your industry before we develop a plan. Next we find out which of your competitors has already invested, who they've collaborated with, and how successful their campaigns have been.
Influencer Pitching
We will contact the most influencers after we've identified them. It's possible that we've already dealt with them because we have a large network of people with whom we've already established ties. We then align the brand objective with the respective influencer by inviting them for a collaboration.
Collaborations
It means collaborating with the best, and we've already been able to work with the top influencers. Our efforts are focused on aligning their content with your business objectives. Out team manages all the aspects of influencer campaign from managing to negotiating so you can focus on your core operations.
How Do We Run Influencer Marketing Campaigns?
Setting the KPIs
For an influencer marketing campaign to be successful, we identify specific metrics and KPIs that would be tracked over the course of the campaign. The two main metrics that we track are conversions and reach. These metrics are measured across various touchpoints throughout the campaign, such as the social media channels, email, website, and more. Our team also tracks how many people the campaign reached, and what kind of response was generated from every collaboration.
Identifying Target Audience
Our team helps you identify your target customers. An influencer marketing strategy typically involves three steps:
- Identifying your ideal audience through demographic analysis, social media research and behavioral analysis.
- Finding influential people within your audience.
- Developing relationships with those influencers. Once we have a set of influencers in place, we build a plan that aligns the right influencers with the right content to drive results.
Discovering Influencers
Finding the right influencer for an ecommerce brand doesn’t have to be a daunting process. Our team has access to a large network of influencers that can help promote your ecommerce business online. We thoroughly look into the influencer's existing followers, identify those specializing in e-commerce brands, and those who have genuine connection with their audience.
Collaborating with the Influencers
Once we've have selected a few influencers to work with, it is time to plan our campaign. Our campaign planning would include what type of content should the collaborator be sharing with their audience and how will our brand be promoting the influencer content. We then contract with them and plan a date on which the influencer would be running the campaign.
Content Creation
The next step is creating the content that would be shared with the influencer's audience. This could be anything from an article or blog post to a video. It depends on the influencer and the type of content that their audience resonates to. Whatever the case, we make sure that the content created by us is aligned with the collaborator's message and style.
Campaign Execution
After the content is ready, we start executing the campaign by coordinating with the influencers. We monitor the performance of the collaborator's posts and adjust accordingly. We also keep track of the number of impressions, clicks, shares, likes, comments, etc. so that we know whether the collaborator's content resonated well with their audience.
Results Analysis
After the campaign ends, we analyze the data collected during the execution of the campaign. Based on this information, we can determine if the influencer's content was effective in driving sales, traffic, leads, or other actions. We also take note of any negative feedback received by the influencer's audience and use this to improve future campaigns.
🚀 GROWTH IS EASY WITH webChanakya
Human-Centric marketing approach
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Dedicated account manager for all projects
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What kind of Influencers to Target?
Nano Influencers
Nano Influencers are those with count of 1k-10k. Nano bloggers (also called nano-influencers) have the highest level of engagement at 8.8 percent. For the right brand/product, this type of creator is hyper-authentic and highly personal, which means the experience and content delivered will differ from others. They are also called and majorly don't charge brands as they are building their followings and partnerships with brands.
Micro Influencers
Micro influencers are less popular (followers range from 10K to 50K), but they have a very engaged audience. They are considered to be effective than mega-influencers for brand building, engagement, and trust. That’s right. A is a smaller subset of influencer that follow, which means they have a personal and exclusive relationship with their followers. They're more niche focused than other influencers and their fans often want them to work closely with their brands.
Macro Influencers
Influencers that are between 500K to 1 million in size, are not celebrity status, but are still a trusted group of content creators, are the mid-tier influencers. Collaborating with them, for brands is an ideal solution for reaching highly targeted consumers who are passionate about specific topics. They are the most in-demand right now are people who have proven that they are actually capable of reaching mass audience.
Celebrity Influencers
A m is extremely famous on because they have a lot of fans. These influencers are very active on social platforms where their audience spends time, and they generate a ton of engagement. Brands love to work with them because their huge audience allows for enormous reach. There are two primary reasons why they're extremely expensive—one's the content, and the other's the reach. Brands usually prefer them to be their .
Why Does Your Ecommerce Store Need Influencers?
Most Popular Types of Influencers
Drive Results through Influencer Marketing
Influencer Marketing Strategies that can be leveraged for your Ecommerce Store
Why choose WebChanakya as your Ecommerce Influencer Marketing Agency?
WebChanakya is a full-service agency offering ecommerce marketing services including social media, email campaigns, search engine optimization, website development, influencer marketing, and advertising services. Our expertise lies in the fields of ecommerce social media management, digital marketing and technology. We create innovative marketing solutions that are simple, user-friendly and easy to deploy. We aim to improve your business's online presence through the use of high-quality content and strategic digital marketing.
- We are one of the top influencer marketing service providers and we have served over 1000+ clients worldwide. We develop campaigns that are designed to get results.
- We have been doing it since 2016. So, we have in-depth knowledge of the industry and how to do it well.
- We have a team of expert social media managers and PR experts. All our team members have years of experience and they have worked for major verticals, having strong relationships with influencers.
- We have in-house technology team who develop and implement different types of successful campaigns on social media on different .
- We offer monthly report and monthly billing option so that you can track your campaign performance. We analyze the campaign strategy put in place to evaluate how it is performing.
